If you’ve been thinking about creating video products for sale on the Internet, you’ve probably been throwing around more ideas than you know what to do with. This is an easy trap to fall into. It’s important to do some brainstorming for concepts initially, but always be sure to put a limit on your concept development stage. If you let it drag on, you’ll never get anything done.
Set deadlines for yourself even when you think you don’t have to. Don’t fool yourself into thinking that you’re making progress toward your goal when in fact you haven’t gotten anything done.
The failure to focus on one project and carry it through to successful completion is a clear sign that you’re procrastinating. If you get a brainstorm for creating a different video product every day, but you still haven’t created a finished product to sell on the Internet, make up your mind to do something about it today.
Narrow your focus and set a day to shoot
Suppose your friends all say you’re a natural comedian. You’ve been playing around with the idea of creating a comedy routine or skit. The only way to get it done is by setting priorities, sticking to a plan, and setting deadlines.
Set a day to shoot the video. You have to do this and stick to it. Approach this as if you were doing a project for hire. When you force yourself to get things done, you’ll start to notice a big difference in the results you get. How much time you give yourself depends on how much time you can actually spend working on the project, of course. If you’re doing this at night or on the weekends, you obviously need more time than a full-time Internet marketer who is planning a promotional video for a web site. Get up one hour earlier if that’s the only way you can find time to do it. Approach it as a job for one month. Set your shoot for one month from today. Stop thinking about it and start writing a script.
People who get things done know that there is never a perfect time to start. People who wait for inspiration before they start a script never get started. As Jack London said, “You can’t wait for inspiration. You have to go after it with a club.” You have to get something down on paper to trigger connections between ideas. My best ideas always come during the writing process-never in the “thinking about what to write” stage.
Experience has taught me to just start writing and get it all down on paper. When I have a first draft in front of me, I get inspired. I see all sorts of things I never would have seen without the stimulus of the thoughts that came seemingly out of nowhere as I was working on the first draft of my script.
So stop thinking about it and get a script on paper. Then revise, shoot it, and put it up for sale on the Internet. But get started today.
The type of video you decide to create will largely determine the other elements that you use. Keep these four key elements in mind during the planning and production of your video products:
* Target Audience: This is the most important decision you need to make. Who are you trying to reach? You have to think about demographics: age, socioeconomic level, gender, nationality, educational level. It’s no good to jump into the planning process with vague statements like, “I want to create a video product for sale on the Internet that will appeal to everybody, everywhere.” First define your niche market, narrow your target audience, and create your video with a specific type of person in mind. When you set out to create the kind of video product that one specific person will want to buy, you increase the likelihood that a lot of people will want to buy it. Always wrap your language in images that your target audience can relate to.
* Participants: If you decide to shoot a how-to video on an area in which you have expert knowledge, you are the natural choice as host. If you decide to create a do-it-yourself video in an area where you don’t have expert knowledge, you will need to take great care when choosing a host. Once you’ve decided on a subject and a host, you will need to work together on the script. And always remember that video is not just a format-it’s a language. Never say it if you can show it. The viewers will understand much better when they see it being done, so don’t just explain things while the camera focuses on you. The rule of thumb is: Whenever you can present a visual image of something, show it instead of talking about it. Instead of explaining how to do something as you talk into the camera, always show a demonstrator (whether it’s you or another person) carrying out the action as you describe what’s happening. You’ll quickly become an expert in the use of “voice overs”-speaking off camera as the audience sees action taking place. Do-it-yourself, educational, and promotional videos should be full of voice overs.
* Length: The type of video you decide to make will determine the best length. A great promotional video can be done in as little as 3 to 4 minutes, and should rarely be longer than 7 to 8 minutes. A do-it-yourself or educational video will be from 10 to 30 minutes.
* Props: If you’re doing a how-to video, the subject matter will determine what props you’re going to need. Even if you plan to be your own host or demonstrator, make a list of all the props you’ll need. Lay out the shoot before you do it and walk through it several times with your camera operator. This will keep the shoot from turning into chaos-even experienced studio professionals work with a prop list every time they shoot.
Lack of focus is the main cause of failure in business. This is true no matter what business you’re in. Focus acts like electricity-you can’t see it directly, but you can see how it affects companies and people when it’s running through them. To be a successful video producer and Internet marketer, you must make yourself an expert in one field or niche-the best way to do that is by sharpening your focus. Before you start to create your next video product, consider these simple tips to put the power of focus to work in your business:
* Focus increases your self-discipline. Focused people are able to distinguish between the jobs that bring them closer to their desired goals and the daily demands that only waste their time. They don’t get overwhelmed by all the urgent but unimportant jobs that demand their attention.
* Focused people know where they want to go. When you have a focus, you have a vision of what you want to achieve. Above all, focused people concentrate on reaching their goals. Focus helps you measure your results and readjust your game plan when necessary.
How to increase your focus
Post reminders for yourself. Hang your favorite motivational signs where you’ll see them when an idea for a video product seems to be going nowhere. Written reminders can help you recover your focus.
Set daily priorities. Be sure you have an action plan for every day. As you become more skilled at video production and as you learn from your mistakes, this will become second nature to you. But you will always need to do this. Always go back to your list of priorities before you jump into a new task.
Complete the video project you’re working on before you start a new one. We all want to create as many revenue streams as possible-this is a basic part of what we do as Internet marketers. But you’ll only make money by getting video products online one at a time. People who lack focus find themselves getting excited about a new idea before they have finished a project. If you have fallen into the habit of leaving projects undone, you suffer from a lack of focus.
Keep an idea book with you. When you’re working on an idea for one video product, it’s not uncommon to get a stream of ideas that could be a starting point for other great video products. Don’t let your next “great idea” cause you to lose your focus. Jot it down and keep working on the first project-stay focused on one project until it’s completed. Don’t start work on another idea until the last project is up and running on the Internet.
Stay focused on your vision. Write the vision for your video product where you can see it every day. Remembering your vision will keep you from drifting. If you get stuck, narrow your options and choose a single point to talk about. If you find yourself throwing out all types of different solutions and ideas at your viewers, you’ll only create chaos.
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Information is the basis of the internet. It can be in various formats, from news, updates to commentary. Nowadays more and more webmasters have realized the importance of providing useful information on their websites. They start creating how-to articles which are usually written in steps. They know that visitors love articles which are written in such format. However, for some people, writing articles is a tedious job. It may be easier and more fun for them to create how-to videos. Moreover, there are many people who prefer watching over reading.
When it comes to making a video, there are individuals who are unsure what their video should be about. The good news is how-to video is one of the most easiest types of videos to make. Just be sure that each step is presented in the proper order so the viewers will not be confused. If needed, add warning on safety, unusual terms and some additional explanations on the video. Also do not forget to let the viewers know what the project entails in the introduction.
Before making your video, it is highly recommended to familiarize yourself with the type of contents which are allowed by your web hosting service. Most web hosting services prohibit their members to publish videos containing violence or threatening materials. You should be able to find the rules on the website of the hosting provider that you are using.
Once you have determined what is acceptable video content and what is not, you should be able to start developing ideas. Once again, when it comes to making a how-to video, you will be showing internet users how to do something. It should be related with the topic of your website. Just create a how-to video on something that you can explain in as little as a few minutes. For instance, you may want to create a video about how to cook a particular food or how to change your car’s oil.
To do this, you will need a standard video recording device. Camcorder is a device which is specially designed for recording purposes. Webcam can also be used. However it is not easy to extend the physical distance between your PC and web camera. Many cellphones and digital cameras have video recording capabilities. Just choose the one which also supports sound recording and enables you to expand the memory.
Depending on the topic of your website, you may also create a screen-captured video. This is accomplished by using a software that enables you to record your desktop activity. For example, you could create a “how to” video that teaches others to draw a car using MS Paint in several minutes. Your visitors will feel that they are sitting next to you and looking at your desktop. This is another easy way to make how-to videos.
Another important thing to do is to convert your video so that it can be viewed online without taking too much data transfer. Many web hosting providers support video formats like Windows Media, RealVideo and QuickTime. You may also choose to upload your video to sites like YouTube and then use the special code given to embed the video on your website.
Creating content for your website in the form of how-to video is a great way to give your visitors something useful. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations. Nowadays people are starting to rely more heavily on the internet. By providing useful tips with videos people will be more likely to recommend you to others.
One of the biggest new digital products on the market today is video instruction. Where just a few years ago, ebooks were looked at as the hottest commodity, that has changed. Ebooks still sell. Videos sell hotter and, if marketed well, can be sold for a much higher price.
Video instruction can refer to different things. You could have a video of yourself cooking a steak dinner and showing how to create a great barbecue for your guests. Just get your video camera, some conversion software (Windows Vista has it included as does Mac).
With increasing frequency, however, more videos are appearing that show how to do something using your computer. There are videos that show how to set up a website. There are videos that show how to use a piece of software. And so forth.
These videos are created by using software that captures what happens on your computer screen. The software can optionally capture your voice as well. And once captured, the software can also be used to annotate what is on-screen with text and animation that highlights important parts of the video.
To create screen capture videos, you need the right software. While TechSmith’s Camtasia is the leader in the field, one of us uses a different (and far less expensive) product called AllCapture with great success.
You’ll also want to plan what your video is about. Just because you can “wing it” doesn’t mean you should. Here’s a brief 5-step guide to get you started.
1 ‘ Plan – Figure out what you want to say; what you want to show. Make notes and be sure that it makes sense.
2 – Run through the software yourself to perform the operations you intend to show. Speak as if you were actually instructing someone sitting next to you.
3 ‘ Do several dry runs with your microphone on and the screen capture program running. You’re going to want to make sure you select the right window size for your video, that you’ve got sound levels right, and that the software you’re about to demo is set to the right window size as well.
4 – Play it back so you can see what your customers will see. Chances are your first few runs aren’t going to be perfect. One of us finds himself hesitating too frequently in the initial recordings. This leads to stuttering, and so forth. A possible sign that insufficient planning went into the effort. Or it could just be that one gains familiarity with the subject matter by running through it a few times.
5 ‘ Once you’ve got the video the way you want to distribute it, you now need to convert it to a format that your customers will be able to use. There are usually several format choices, including those for Windows Media Player’, RealPlayer’ and Flash’. Of these, Flash has the greatest popularity for online screen capture products. Both Camtasia and AllCapture produce videos in all three formats.
For Camtasia – techsmith(dot)com
For AllCapture ‘ balesio(dot)com
’2007, by Deepak Arora and Bal Simon
Making videos has never been easier. All you need is a webcam, or, if you want to get real fancy, a digital camera. First, you need to create a channel for your videos. This is fairly easy on YouTube. You can create an account using your G-mail account and linking it to your email.
From there, you need to figure out what kind of channel you want to have. Do you want to be make self-help, motivational videos? Do you want to create DIY (Do It Yourself) projects and crafts? Would you rather film make up videos? There is also book and film reviews as an option. You do not have to pigeon-hole yourself, of course, but having a general theme helps you figure out what videos you want to film and it also gives your audience a chance to know what to expect from your channel and your videos.
Then, you are ready to film. Make sure that you have plenty of light in your video. You want your viewers to, well, see you clearly. Some people go and buy fancy big professional lights. Others simply buy lamps from Target or Costco. Then some people just use natural light, you know, from the sun. The problem is that this option gives you a limited number of hours to film. Regardless, if it works for you, then that is totally acceptable. The kind of lights you choose, especially early on in your videos, should not bother you too much. We all start somewhere.
Afterwards, you are ready to start deciding what your video will be about. Some people write a script. Others simply outline the video. Finally, some video creators just turn on the camera, and begin talking and then edit the video later on so that the video is concise and clear. Some people create a video that is scripted. It is really up to you. As you record more videos, watch more videos, you will notice what you prefer and what you aspire to be. This is a growing process, honestly, and it is all about you discovering who you are as a video blogger or just a video maker. It will take some time, some investments, some courage, and you will be on your way to making videos regularly. The first video is the scariest, of course, but once you get the hang of it, it should be a piece of cake, really. You just have to give it a try, if you are really interested in it, and try to have fun with it. It will not be worth the time if you are not having fun. Good luck to you!
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Are you interested in making your own videos to upload to YouTube? While a large number of YouTube members do so, you may want to seriously examine your decision before actually making it. As nice as sharing YouTube videos with the rest of the YouTube community can be, there are some cons or disadvantages to doing so. Just a few of the most popular ones are briefly touched on below.
Perhaps, the biggest con to making your own YouTube video is that you don’t actually know who will end up watching it. Many YouTube video submitters don’t necessarily know that anyone can watch their videos. YouTube gives internet users, even those who don’t bother to register for a free YouTube account, the ability to watch videos on their website. Yes, the good news is that your video may be viewed by thousands of people, but do you really want that many people to see your YouTube videos? That is a question that you will definitely want to ask yourself before uploading your first YouTube video.
One of the reasons why it is advised that you determine ahead of time, whether or not you really want to share your videos with the rest of the world is because once you do it may be too late. YouTube allows video submitters to pull their videos from the site, should they change their mind about having a particular video posted online. While this is nice and the removal happens right away, it may already be too late. A large number of internet users are able to copy or save videos that they find online, including YouTube videos. Should your video fall into the wrong hands, it may never really disappear, as you may find it posted on other area of the internet.
Another con or disadvantage to making your own YouTube videos is that strangers essentially get to know you. The amount of information they find out about you will depend on the video type that you submit to YouTube. For instance, a stranger watching your YouTube video may be able to learn more about you if you posted a video blog than they would if you posted a comedy skit that you made with your friends. That is why you should not only think about whether or not you want to post a video on YouTube, but you should also think about your safety. Keeping internet safety in mind, like not divulging too much personal information, is a great way to enjoy YouTube without any dangers.
As you likely already know, you need to have a few items to be able to upload videos to the YouTube website. If you are planning on making videos just for YouTube, you will need to have a video recording device. The good news is that there are a number of devices that can be used, including camcorders, cell phones, and webcams. You should also have movie editing software installed on your computer, as it will enable you to review or even edit your YouTube videos before posting them. If you have an older computer, you may need to purchase a movie editing software program, but many new computers come with these types of programs already installed.
Although it may seem like there are a large number of cons or disadvantages to making and sharing videos on YouTube, there are actually a number of benefits to doing so as well. One of those benefits is that it is easy to do. Once you have your video installed on your computer and edited, if you wish to do so, the uploading process is really easy. In fact, YouTube explains the uploading process in an easy, step-by-step way. Even if you don’t have a lot of experience with using computers, you should easily be able to upload one of your videos to YouTube.
If you would like to upload a video to YouTube, after carefully thinking about your decision to do so, you will need to register with YouTube to get a free account. This account will not only enable you to share your videos with the internet community, but it will also allow you to rate videos that you watch or even have online discussions with other YouTube members.
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Video conferences are not new to the business world. In fact, they have become so common anyone with an Internet connection, a substantial bandwidth, and a fully functional computer can now hold video conferences with friends, employees, clients, or business contacts from anywhere in the globe.
You could video conferences when you:
* want to hold meetings online.
* need to demonstrate products and services to potential clients from half a world away.
* train new employees in another country.
* Conduct after-sales servicing of products or software.
While video conferences may strike people as informal versions of the usual corporate meet and greet with the bigwigs, never forget that it is still a meeting. Here are some tips that will help you look and sound professional during a video conference.
1. Pay special attention to lighting.
You need to view the speaker and the presentation. Thus, good lighting is important. If, on the other hand, you are the speaker, avoid staying in a dark area. If you stay in one, all that the conference participants would be able to see of you is your silhouette. The same holds true for areas that are overly flooded with light.
2. Maintain eye contact. Eye contact is essential to almost all forms of human interaction. Video conferences are no exemption. As much as possible, look participants directly in the eye, even if you have to do this from a webcam.
3. Speak audibly. In video conferences, audio could sometimes be garbled. Make it a point to speak in a very clear voice. Do not chew your words or speak in monotone.
4. Make your presentation interesting.
5. If you are not the one speaking, give the speaker your full attention. Show that the other person’s presentation interests you. Avoid yawning or fidgeting. These two actions are a dead giveaway that you are not following the discussion.
6. Hours or even days before the video conference, check on your computer’s technical settings. Try holding a mock video conference with a colleague. Ask your colleague to evaluate your audio and video quality. Can your colleague see you? Can your colleague hear you? Tests like these are useful because they will reveal possible glitches that you might encounter during the actual video conference.
Without a doubt, video conference is an efficient and effective medium for online interaction. With the advent of the Information Age, it is seeing wider and more accepted use not only in the corporate world but also from homes and universities.
Are you a fan of YouTube? If you enjoy watching free videos online, from a number of different genres, you may be a huge fan of YouTube. Although many internet users only watch videos on YouTube, there are many who also post their own YouTube videos. If you have never done so before, you may be wondering whether or not you really should. To determine whether or not you should make and upload your own videos to the YouTube website, you will want to examine the advantages or the plus sides to doing so.
Perhaps, the biggest advantage to making your own YouTube videos is that your videos can be just about whatever you want them to be. Popular videos on YouTube right now include comedy skits, video blogs, how-to videos, and music videos from up and coming artists. Whether you want to make a video blog of yourself or if you and your friends want to just have fun with a video camera, you can do so.
Of course, when making a YouTube video you will want to use your best judgment. Although YouTube accepts videos on a wide variety of different subjects, you will want to proceed with caution. You should always be cautious of online predators; therefore, you will want to be cautious about divulging too much information about yourself. You might not necessarily think about it, but you also want to make sure that you don’t record and post anything illegal on YouTube. It has been said that YouTube regularly works with law enforcement to help solve crimes. That just goes to show that you never really who is watching your videos or what the consequences for posting them might be.
Another one of the many advantages or pros to making your own YouTube videos is that it is relatively easy to do. Of course, you will need to have a video recording device. What is nice is that there are a number of different recording devices that you can use. For instance, many cell phones now come equipped with video recording capabilities. In addition to cell phones, you should also be able to use traditional camcorders or webcams. For the best quality YouTube video, you will want to have a movie editing software program. Movie editing software programs will not only give you the ability to preview your videos, before uploading them to YouTube, but you should also be able to edit them, if you would like to remove something and so on.
Once you made one of your videos and uploaded it onto your computer, you will find that getting your video uploaded to YouTube’s website is just as easy. In fact, that is another one of the many advantages to making your own YouTube videos. Just like actually making the video itself, uploading a YouTube video is as easy at it can be. If you have never uploaded a video to YouTube before, you should be able to do, with ease. The YouTube uploading learning curve is so easy that you if you continue to make videos for the YouTube website you will be uploading them and sharing them with the internet community in no time at all.
Another benefit of making your own videos and uploading them to YouTube comes after the fact. After you have uploaded your videos to YouTube and they are available for viewing, anyone with an internet connection can visit the YouTube website to view your videos. This means that just one of you videos may be seen by thousands of people! In fact, if those viewers are registered members of YouTube they can rate your YouTube videos or even leave comments for you. This feature is nice because it gives you positive and sometimes even negative feedback; feedback that can be taken into consideration if and when you choose to make any more YouTube videos.
As you can see, there are a number of pros or advantages to making your own videos to share on YouTube. As you likely know, there are also a number of disadvantages to doing so as well, including safety. However, as long as you display caution when making a YouTube video or when talking with other YouTube members, your YouTube video making experience should be a positive one.
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If you haven’t looked to Adsense as a money earner for your websites, you may be missing out on an additional income stream which could be making your business top dollars especially if you have a large content site.
Not only are webmasters earning additional money from Adsense with their current sites, many are actually building sites designed to maximize their Adsense revenue’. and they are making huge amounts of income by doing so.
Like any type of website, there is a fair amount of work involved in setting up an Adsense site however more importantly there are quite a few tip and tricks’ or should I say secrets that should be known which will ensure that Google Adsense pays you the maximum amount of money on a monthly basis.
So here are some basics to start
1. The larger the website the better. Any website with thousands of pages will receive many more hits from the search engine than a small site.
2. Free content is a great way to go when building a site’ articles, books, software and so on.
3. A few inbound links will ensure higher rankings thus bringing in more money every month.
Now for a few of those top secrets’.
4. Place Adsense on 90% of your pages.
5. Vary the type of Adsense Ads on your pages.
6. Place at least one Adsense ad above the fold on your pages
7. Experiment with pictures above each Adsense ad.
8. Experiment with the ads blending into the page and standing out.
9. Some statistics have shown that the large rectangular Adsense ads get the most clicks.
10. If building a website from scratch do research on the most profitable keywords for your websites topic.
Above I have only listed a few of the tips and secrets on Adsense. There are many good books and videos currently online that will help increase your Adsense income significantly of which you should look into if you are serious about making Adsense another of your full time income streams.
The final thing I would also recommend is Adsense tracking software. I use software constantly and it has easily doubled my Adsense income within the last six months alone.
As with any business or income proposal, make sure you do your research as this will ensure not only maximum exposure on the internet but also the best possible profits for your websites and online business.