Video Marketing Do’s And Don’ts For The Average Person

In order to keep up with the competition in this world, you have to make use of many marketing techniques. Some businesses go with internet marketing, others go with affiliate marketing or even network marketing. There another technique that can be just as useful called video marketing, and you’ll learn how to harness its power in this article.

Make the most of the resources that you have when creating a video for marketing. Think of all the different people that you know. This can help you to come up with places to shoot your video and people that you can put in it. The more that you can get done for free the better.

Video marketing can often be informal. People like marketing efforts that don’t look too forced or slick. They can seem too much like television commercials, and everyone has learned to tune those out. If your video is a little “rough,” that is okay. Make it personal and genuine. You will likely attract more viewers.

When making video, use a three category approach. You’ll need to use showpiece, workhorse, and long-tail videos. Showpiece videos simply use visual flare to make the business look presentable. Workhorse videos give customers an insight as to what the business offers. Long-tail videos address specific topics more in depth than the other videos.

Do you offer a variety of services in your business? If so, consider using video marketing to explain the common services in your business. Make a short video showing each type of service you do and how a customer can determine the level of service they need. This will inform your customer and likely increase sales. So, show with video all the things that make your services a cut above the rest.

People love to see what goes on behind the scenes so give your viewers what they want. Making an unconventional video that highlights the offbeat side to your business or an insiders look can really help to keep things interesting. It shows your viewers that you are more than just the products that you sell.

If you end up with a topic which runs really long, cut it into separate videos. For example, a five minute video could be cut into five one-minute long videos and released every business day for a week. People will come back daily to see what’s next and you’ll have a whole week’s worth of content in one video!

A great way to engage users with video marketing is to leave a few questions unanswered or make your videos thought provoking. This will encourage your viewers to engage you with comments and will give you a chance to speak to them on a personal level. When you communicate with your viewers, you end up building a bond with them on a personal level.

You want to make sure that you put out videos regularly. Once people have seen your video and are familiar with it they will more than likely stop watching it. Posting new material will keep your viewers coming back to see what kinds of new things you are promoting.

Use your marketing video to highlight something original about your product or service. Chances are you are competing with many other companies for customers so you need to show people why your company is different from the rest. You can also express how your competitors do not meet your level of professionalism without naming names. Doing so can be viewed negatively so be sure to avoid it.

All of the other marketing techniques are great in their own right, but they don’t hold a candle to what video marketing can offer. Video marketing adds a certain level of success that is unmatched by anything. This article was packed with video marketing information, so use it to give your business more power.

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Video Marketing Concepts – Basics Work Every Time

When it comes to learning the basic video marketing concepts they are pretty much the same as all marketing concepts. You want to answer the number 1 question your prospect has: what’s in it for me? Once you can show them that your product or service will make their life better and easier in some way they will be much more likely to reach for their credit card.

It’s always important to answer that question for your prospect. You want to explain to them just what your product or service does, but more importantly, you want to use emotional terms to illustrate how that will benefit them.

For example, if you sell a course about weight loss, it’s not enough to say that your product will teach them the right way to exercise. You also have to show them, on an emotional level, how that will benefit them.

Use emotional words to let them know that your program can help them get the same, or better, results in less time. That leaves them more time to flaunt their hot new body. With less time spent working out, it’ll be easier to find the time to work out, etc.

These are basic marketing principles, but when it comes to videos there are some added things you need to keep in mind:

1. You don’t need to make a master piece of film making, just make sure that the images are clear and that you speak in a slow, easy to understand pace. Don’t stumble and stammer all over your words. If you make a mistake go back and do it again. It might be a pain but your visitors won’t listen to a gibberish mess so if you don’t do it right, you might as well not waste your time at all.

2. Keep the visuals easy to see and simple. They want to get to the point as soon as possible.

3. Keep the videos short, usually between 3 – 5 minutes. Any longer than that and your visitors will lose interest. This rule isn’t as important once they’ve signed up to your list and you’re offering them some sort of training videos these can be a little longer, though not by too much.

4. Don’t let your thoughts wander. Keep on track. If you meander all over the place in your video they will get disgusted and leave. It shows them that you don’t respect their time is valuable. It might help to make a general overview or script before you start. Don’t stick to a script so much that you sound unnatural but enough that you cover the main points quickly and clearly.

Implementing these video marketing concepts (as well as the concepts that aren’t directly related to video) and you will greatly improve your online marketing effectiveness. Remember, marketing is a process, you’ll need to take time to find what works and what doesn’t. This process can be frustrating, but it’s necessary. Once you’ve got it all dialed in you can pretty much make as much money as you want.Download Free Video Realted Stuff Now!

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Video Marketing Concepts – 3 To 5 Minutes Is Best

When it comes to using the power of videos to drive your online sales funnel, there really aren’t that many video marketing concepts you’ll need to learn. For the most part the adage keep it simple is the best one to follow. Videos will work extremely well in driving customers to your website and converting more visitors into paying customers, but just like anything if you don’t do it right it won’t do anything for you at all.

You don’t need a ton of pricey equipment either. Depending on the type of video you want to create, an actual movie shot with a video camera or a screen capture presentation with narration, the software and tools you need to make them is readily and cheaply available. You shouldn’t have to invest more than a few hundred dollars for the software, camera, tripod and microphone.

Please don’t get too caught up in the idea of making a video, many people can get very intimidated by this process, but you really don’t need to. You don’t have to actually be on the video if you don’t want to. If you are making a screen capture type of video you won’t be on it at all, and even if you’re making a demonstration video you either don’t have to show yourself on camera or you can have someone else on camera. The point is that don’t let foolish fears keep you from using this extremely powerful tool .

Another concept to keep in mind is that while you don’t need to have a professional grade video you do need to make it appealing to your viewers, if you don’t they won’t be viewers. For one thing, make sure that the quality of the audio and video is good. Make sure that they can hear and understand what you are saying.

Do not, I repeat, do not stammer, stutter and fill your videos with a lot of ‘um’ all the way through. If you make a mistake while you are narrating, start again. No one wants to listen to someone who can’t seem to string more than one sentence together at a time, it’s painful.

If you absolutely don’t think you can do it, get someone to do it for you. Another thing that can help is to have an outline of the points you want to cover in the order you want to cover them. This can help keep you on target when you’re narrating.

Keep your video short, usually around 3 to 5 , minutes long. This isn’t a video course, it’s just a snippet to get them interested in learning more and getting them to go to your website, short and sweet is best.

Make sure you include the URL of your website in the video as well as in the description you supply when you submit your video to a video directory. Use keywords for the title, tags and description of your video to get as much traffic as possible. Using these
video marketing concepts will help you get the biggest bang out of your online video buck.Download Free Audio Now!

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Video Marketing Can Help You Find Business Success

Video marketing is nothing more than using online videos to promote a business. By posting videos on sites such as YouTube, or on your own site, you can market your products and services. There are many different types of videos and ways to use them, and the following tips can help get you started.

Editing is essential to creating a quality video. While filming your video, do not hesitate to cut or do multiple takes. Upload your video files to your computer and use a quality editing software to put segments together, get rid of unnecessary scenes and perhaps add some captions or some music.

Watch the statistics available for your video, whether it be your server stats or on YouTube. This will help you compare each video you make so you can easily tell which are successful and which should have been left on the cutting room floor. This is the only way to continue building your campaigns skyward.

Make sure that you build up a relationship with your audience. You can interact with viewers through the comments section. Ask them for their opinions and invite them to leave any suggestions that they might have. People like to know that their opinion really does count, and that you really are listening because it makes you more real to them.

Make the title of your videos count. Similar to your blog posting headlines, your video titles can pull in some vital traffic. There are a couple of reasons for this. A quality video title is important for both grabbing the viewer’s attention and using proper keywords to boost search engine rankings.

What makes your video different? How can you stand out from the crowd? You can’t just create the same videos everyone else is making. How can you repeat the success of “Gagnam Style”? Sit down and think about it and brainstorm some new and original ideas never seen before online.

Invite feedback in your video. Include something controversial, but not too controversial. Leave unanswered questions at the end. Make a mistake on purpose, that viewers are sure to notice. Just telling viewers to comment won’t work. You need to give them a reason to leave comments. If you do, the comments will come.

You can draw attention to your video marketing campaign by associating it with a new product or a promotional offer. You could for instance share coupon codes in your videos or use your video marketing campaign to share exclusive information about your newest product. Your customers will watch your videos if this is the only way to get access to a discount or to exclusive information.

Plan your video first. Don’t just throw together a video. Remember that you want your video to be professional, and that you want to show your customers a polished look. To do this, you need to get a plan in place first. Plan what you will film, as well as what you will say.

Keywords, just like in SEO, need to be used on the videos you post to YouTube as well. Include them in the title, description and tags so that those who are looking for what you’re discussing can easily find you. Google will use this information to index your video as well.

Now that you know some more about video marketing, you should start thinking about how you can incorporate these ideas into your marketing strategy. You may want to just create one or two videos, or you may want to leap in headfirst. No matter what you decide, the tips you have just read will help.

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Video Marketing Can Do Wonders For Your Company

Turn your company into a successful endeavor by using your time wisely. This includes engaging in marketing which actually works. This article will let you know how to leverage video marketing for reaching goals in profits and sales you one only dreamed of being able to achieve in short order.

Sometimes you just need to hype up your other websites and blogs in order to get the word out. People are going to be more likely to view your videos or the videos you wish to share if they like your content from other places. Once they began to enjoy you, they likely will enjoy all the content you have to offer.

Although it is important that you demonstrate yourself as a knowledgeable person through your videos, it’s equally important that you are portrayed as a honest, authentic person. Tell your viewers the brutal truth when necessary. Share some of your experiences in your niche, and encourage them to do the same in return. People are much more likely to buy from someone they think is honest.

Do not assume that you must hire a professional video crew or rent professional equipment. If you have written your own content, have a quiet room and a webcam or digital camera capable of recording video, you can do it yourself! Make a few trial runs and upload them to YouTube but only for private viewership. This will let you see how to get it right without anyone seeing your trial and errors.

If you are shy about showing your face, or if you don’t have a spokesperson yet, then try posting Google Search Stories. The purpose of them is to actually show your viewers a video of you doing a Google search of your business, and then showing them your site’s best properties, such as highlights and guest contributions. This will help your viewers be more knowledgeable about your business, which will likely lead them to check you out.

If you can be the first person to discuss a topic, that’s the best choice for content. Talk about things you truly are an expert in and provide tips which can’t be found elsewhere. When people see that what you’re offering isn’t found on other sites, they’ll consider your site to be the expert in the field.

Where do you plan to put your videos? You need to have a solid plan, and you need to be placing them in many different locations in order to network. If you’re blogging, make sure you utilize them on your blog. Post in relevant forums, on your site, and much more.

Keep your logo prominently placed in your video, but make sure it doesn’t interfere with the content. Many companies use a translucent version of their logo to ensure that everything behind remains visible while people will know throughout the video who has produced it and where they can go afterwards to learn more.

Your video marketing campaign will be successful if you remain consistent and creates new videos regularly. You do not have to put hours into creating a weekly video; recording yourself talking in front of a camera for ten minutes would make a good video update. Customers will subscribe to your videos if you keep using this medium.

Be mindful of how long your video is. Users searching the Internet are generally in a hurry. They don’t want to watch a one or two minute video. In fact, research has shown that putting up a video that is less than 30 seconds long is one of the keys to success.

The faster you use what you’ve learned here, the quicker you’ll be towards reaching your goals. If you make use of the knowledge you’ve gained from this article, you’ll reach them even faster. Just make sure you put in the effort and it will be handsomely rewarded down the road.

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Video Marketing Articles – 5 Basic Points

There are a lot of video marketing articles online, all trying to tell you what you need to buy or how you need to make your videos for the best results. As with most everything online, it can easily cause information overload. Don’t worry, it’s not hard to jump on the bandwagon and start making your own videos to drive traffic and make sales.

Here are 5 basic points you need to consider and keep in mind when you first start out:

1. What kind of video should you make? How best to present the information to your target audience? For example, if you are in the internet marketing niche and you’re trying to teach people how to do something online, generally the best way to make that type of video is by using some sort of software (easily available online, some of it is free) that will take shots of your actual computer screen and then put those shots together, along with your narration, into a video.

If you are trying to demonstrate something offline you’ll need a video camera and possibly a tripod. You can get a really good camera and tripod for a few hundred dollars.

No matter which type of video you are making you will also need a quality microphone so anyone watching your video can actually hear what you’re saying. Again, this won’t cost a lot, usually between around $35 and $50.

2. Make out an outline. Do not waste your customers time by hemming and hawing your way through your video, it’s obnoxious. No one expects a professional actor but you should sound casual and like you know what you’re talking about. If you make a mistake, go back and do it again.

3. Keep the video short and to the point, generally about 3 -5 minutes is plenty. Remember, you are just giving them a ‘snippet’ you’re not telling them everything. You’re just trying to give them something of value so they learn to trust you so they eventually buy from you. Keep some things to yourself at this point.

4. Pick out great well targeted keywords that are related to your niche market. It’s best to have 3 -5 keywords that get high monthly searches and low competition.

5. Submit your videos to video directories. Most everyone has heard of YouTube but there are many others online where you can submit your quality videos. Just do a search online to get a list. When you submit your videos make sure that you use the keywords you found in step 4 when writing out the title, tags and description. That will help your video get seen, hopefully a lot, and that will drive traffic to your website.

No need to get overwhelmed, or over think anything. Out of all the video marketing articles online, I hope this one will help clear up any confusion. The bottom line is just do it. As with anything, the more you do it the more tricks and tactics you’ll learn to make your efforts better and better all the time.Download Free Video Realted Stuff Now!

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Video Marketing And How It Can Boost Your Business

Video marketing is foreign to many people today. How can I get started? How does it work? This article has been written to provide you with tips, tricks and ideas which come from the experts in the field. This will help you get your campaign off the ground in no time.

When making films for your video marketing campaign, make sure you show some personality. Although there are always professional guidelines to follow, people will like you more if they can see who you are. This will also set you apart from competitors, so display a sense of humor or profess your love for your wife, a football team or a great hobby like fishing.

Make sure your audience will be receptive to video marketing before you launch your new campaign. If your typical customers are not likely to use YouTube or share videos on social networks, you should probably focus on other marketing methods. Use surveys to determine how likely your customers are to subscribe to this new campaign.

Action is key to getting the viewer interested in your video. What can you do to make them gasp as soon as the video begins? How can you make them laugh? No one wants to stare at someone sitting in a chair for three minutes. What can you do to get the video moving?

Use your other marketing campaign to draw attention to your videos. You could for instance embed your videos on your site or blog, share some links in your newsletter and post your videos on social networks. Add a link to your YouTube channel in the signature of your emails and list it as a way of contacting you.

Find someone to be the regular spokesperson in your videos. Keep in mind that this person should not necessarily be you or even a sales professional. It’s important that your spokesperson be very energetic and have a smile and personality that will attract many people. Also, make sure this person will be regularly available for being in your videos.

If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.

Consider using a zoom for content which needs to be highlighted or might be too small to see on a mobile device’s screen. This is a great way to make illegible text legible or to bring focus in on something extremely important, especially useful in how-tos or other educational videos.

When searching for inspiration, try YouTube Suggest to find related topics which you could speak on. This gives you a tree of various ideas which you can either use outright or might spark a topic idea in your mind. The more research you do, the more ideas you’ll come up with.

Try to think about your SEO when you are writing titles and descriptions of your videos. Do not fake them or put in information that is not present in the videos. Not only is this misleading, it can get you blacklisted by the search engines. Use proper keywords and descriptions so that people can find your videos so that when they do find them, they are helpful.

See? All of these simple to follow tips will ensure you have no struggle creating your next video campaign. Just find a great topic, create your video with these ideas in mind and you’ll be sure to get it done right. Keep working and you’ll be reaching astronomical goals repeatedly!

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Avoid over-using exclamation {points|factors} in your {email|e-mail} {marketing|advertising|advertising and marketing} {copy|duplicate}. As you {can|could} see, email {marketing|advertising|advertising and marketing} {can|could} be {an effective|an efficient|a reliable} {marketing|advertising|advertising and marketing} {method|technique|approach} for {any|any type of|any kind of|any sort of} {business|company} when {used|utilized|made use of} {properly|correctly|appropriately|effectively}. {Use|Usage} the {tips|suggestions|ideas|pointers} {above|over} to kick-start your {email|e-mail} {marketing|advertising|advertising and marketing} {campaign|project} and {begin|start} {turning|transforming} {a profit|a revenue|an earnings} in your {business|company}.Download Free Audio Now!

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I was sent a link recently to a video that was powerful in the way it presented the idea of going the extra mile for customer in ways that were easy, but unexpected. I left the viewing of the video inspired and wanting to find new ways to make my own businesses better.

While I was inspired by the video and would willingly send anyone to the site I also discovered this video to be a video marketing strategy for a series of inspiring books and motivational downloads.

The video was the marketing tool. It was emotive, challenging and powerful, but it was also designed to BE the selling tool for the affiliated products. Testimonial after testimonial located after the viewing of the video indicated this series was an excellent resource and empowered employees to find job satisfaction in serving customers well.

I think the reason I was so taken with the approach was that it was vastly different from most video marketing strategies.

In most cases the video presented is a sales tool telling you why the available products are just what you need. The videos will provide the testimonials and bits of details that leave you with partial answers to thought provoking questions.

These are key elements in video marketing and they are effective, but the novel approach to giving you a complete and motivational video download was unexpected.

Here’s why I believe this approach works. The emotive video does not actively sell a product or service. Because this is true there is no pressure, just the emotional connections associated with the viewing. Once the video is over the viewer will think of others that would benefit from viewing this feel good motivational video.

The soft sell of the video is literally making it possible for an incredible number of potential buyers to visit the site and find encouragement.

Even if they have no interest in buying the product they will likely keep the link handy to share with others over the long-term and I’m pretty certain there will be some of those that find the motivational material a strong enough reason to make a purchase.

What’s more is that the video is essentially timeless. The end product could change from time to time, but the video remains the cornerstone of the marketing plan. And because so many will forward a link to business associates, family and friends the end result is a positive experience even after the viewer understand there is a no-obligation set of products that can be purchased following the viewing.

This is a great example of giving more than you have to, and by doing so you end up with improved traffic and a higher conversion rate.

I think part of the problem with most sales videos is that they often breed distrust from the beginning. Most people see the sales pitch and watch for the angle they know is coming. This secondary type of marketing approach takes them off guard it is a simple straightforward story that turns out to be true, emotional, motivating and inspirational. And that story ties very specifically into the product being sold, but in the end the video stands on its own merit.

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Video Marketing- Its Different Manifestations

Just go through these facts and figures:

‘ This [online video ads] could very well become the dominant form of online advertising … probably within the next 18 to 24 months’- Bob Hanna, senor vice president of sales with Burst Media-a group that offers publisher sites to advertisers.

‘ Online video ad spend is to surge by 89% in 2007 and is poised to grow and in 2010 will be worth around $2.9 billion.- marketing vox.

‘ At some time early in 2010, one in 10 dollars devoted to internet advertising will go for video placements- David Hallerman, a senior analyst with eMarketer and author of the report ‘Internet Video: Advertising Experiments & Exploding Content’

Well, if you have a sharp mind [and even if you don't], you cannot but notice the rising fortunes of video marketing. Well, video marketing is the next big thing in the world of Internet marketing.

Video marketing entails the use of video for conveying your message to the audience. Most experts believe that videos are more effective when it boils down to establishing an engaging and interactive platform to communicate with the target audience.

If you too are interested in entering into the world of ‘online video marketing’, then it will augur well if you are aware about the various forms of video marketing.

Video advertising is one of the basic forms of video marketing. In case of video advertising, the advertiser makes use of the video that is already being run across TV channels. Usually, the video is edited to shorten the duration. This also makes the video more appealing to the online audience. At times, the video might be stripped of its sound to fasten the downloading speed.

However, experts believe that running a same video for your Internet marketing campaign as well as on TV channels is not a good idea. According to Amit I. Budhrani of Alza Management Institute, ” Most advertisers feel that the content for a video advert can be borrowed from their own TV commercials. However, this is not the case. One needs to clearly differentiate between a video advert and an advertisement made for the TV. Video made for a TV can never replace video that is required for the Internet. And it will not make a good impression about the company in the eyes of the people since they can quickly make out that the ad has been copied directly from the TV. If this happens then one is likely to lose out on viewers since people will not care to view the ad of the company ever again. Hence the company will loose viewers instead of gaining them. And this will be a very big loss of opportunity.’

Budhrani also adds that, ‘ People are not going to spend their bandwidth on ad that can be seen on TV. In other words, if you have to capture the attention of the online audience, then you have to present them with fresh content that is creative as well as engaging.’

Ron Coomber of ITV agrees with the opinion put forward by Amit I. Budhrani of Alza Management Institute. According to Coomber, ‘The conventional 30 second television commercial will not be as effective when presented on the Internet.’ According to Lanctot of Avenue A/Razorfish, “It’s easy to repurpose TV Ads, but it’s not a good idea. Everyone seems to agree, but they keep doing it.”

However, winds of change are slowly sweeping in. According to Treffiletti of Carat, ‘We have some clients who have allowed us to actually shoot video for [the Internet]. In addition, when they’re shooting a commercial and they have the A roll and the B roll, the B roll has a lot more life now. We can actually use that extra footage.”

The other form of video marketing that has been attracting the attention of business houses and corporate sector happens to be in-text video advertising. In this particular form of video marketing, a video gets uploaded and subsequently played whenever a user scrolls over an underlined text.

Experts state that in-text video advertising is a highly efficient method that can be precisely targeted towards a particular segment of the online audience. This is because a person will be induced to take his mouse over an underlined word only if he can relate with that word. For instance, a young mother might roll her mouse over words like ‘bottle feeder’, ‘baby diapers’, ‘infant care’ etc. This is because as a mother of an infant, she can relate with these words.

In-text video advertising is a user-initiated form of advertising. This means that the video will be played only when the user opts to roll his mouse over a phrase or a word.

Advertisers also have the option of going in for ‘product placement in video’. This form of video marketing is similar to ‘in-film’ advertising wherein the product is placed in the video. For instance, one can notice Omega watches in James Bond movies. ‘Product placement in video’ works on the same line except for the fact that the same is done in the virtual world and through an online medium.

The products are integrated in the online video. At times, the viewers are also allowed to interact with the product in question. This increased interactivity enhances the engagement quotient of the advertisement.

‘Advertiser funded video’ is one more manifestation of video marketing. Well, in this form of video marketing, the advertiser creates the content of the video but the same is run on third-party websites. The video seeks to entertain, inform or educate the viewers as well as to convey the information of the advertiser to the target audience.

One can also directly deliver the video to the consumers via email. This form of video marketing is known as ‘direct video’. However, this is a relatively new form of marketing and is yet to be exploited in a big way. The rise of Web 2.0 has allowed advertisers to deliver videos in HTML [Hyper Text Mark-Up Language] and thus avoid languishing in the receiver’s bulk or spam folder.

Most experts believe that this form of video marketing has a good potential especially considering the fact that an increasing number of netizens are now opting for hi-speed broadband connections instead of the traditional dial-up connections. This is good news for those opting for ‘direct video’ as research has proven that those having broadband connections are more receptive towards video.

The growing popularity of such as YouTube has opened up one more avenues for advertisers, business houses and the corporate sector. One can place videos in social network sites. According to a report that appeared in Reuters, ‘YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its ‘snack-sized’ video fare. YouTube, the leader in Internet video search, said on Sunday viewers have are now watching more than 100 million videos per day on its site, marking the surge in demand for its ‘snack-sized’ video fare.’

Experts state that this particular form of advertising has a great scope provided the videos feature original content [that is the ideas for the video are not directly uplifted from the ads that are run on television] and are high on creativity.

And if you do not want your video to get featured in a social networking site, then you can always have them displayed on mobiles. Well, experts state that since the number of mobile users is showing a tremendous increase, one can go in for mobile video marketing. According to Jim Cook of MobiADNews.com, ‘there are currently around 2.5 billion mobile handsets in the world, roughly the same number as TVs and PC’s combined.’

Those conversant with Internet marketing dynamics state that mobile users are showing a tremendous appetite for videos. As of MobiADNews.com puts it, ‘A number of recent studies have shown that consumers are actually very willing to receive ads on their phones as long as certain conditions are in place.’

Most experts state that people are willing to see videos on their mobiles as long as these videos are relevant to their needs and desires. Similarly, viewers also expect something in return from the advertiser after watching his/her advert. Experts also believe that mobile video viewers want an assurance that they can opt-in or opt-out of the video.

According to the Interactive Advertising Bureau, UK, ‘there are already many types of mobile video ads available including banner ads, text ads, search ads, short code response numbers in print and TV and ads inserted between levels of a game. Essentially, the choice available to advertisers is as large as that of internet advertising and it is recommended that – in the same way as internet ‘ marketers select only the forms beneficial to their brand and campaign.’

Thus, there are various forms of video marketing. Advertisers, wishing to use this form of Internet marketing, should carefully weigh the pros and cons of each form of video marketing. They should also weigh their intentions and objective campaigns of their online marketing campaign against each form of video marketing and select the one that will help them to gain maximum mileage.

As Interactive Advertising Bureau, UK puts it; ‘online video takes this to the next level by delivering the content we love other portable video players. This leads to accessing video content in entirely new places; living rooms and cinemas are no longer the only place to view video.’

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Video Email Marketing – Short And To The Point

Hey, everyone who is trying to make money online knows the saying, “the money is in the list”. To get the most out of your email marketing you should start using video email marketing. You can use videos to drive traffic to your site or offer and you can also include great, helpful videos in your email messages.

An interesting well made video will grab the viewers attention. When you get them to your website you can have another video that encourages them to sign up to your email list. A great incentive to get them to sign up is by offering them something of value, say a short course on something related to your niche.

Once they sign up you can then send them email messages, complete with videos, that will teach them a skill, or teach them how to expand on an existing skill. Doing that will really create a high perceived value.

Here are a couple tips to help you get the most out of all your video marketing efforts:

1. Grab their attention fast. People online tend to have short attention spans. Have an interesting headline, something that is controversial, or intriguing and will make them want to know the answer.

2. The next step is to answer the age old question of potential customers: what’s in it for me? Telling them how great your product or service is won’t get you too far. You need to spell out what your product or service will do for them. How can they benefit and why should they buy it?

3. The next thing you have to do is let them know why they should trust you or care what you have to say. What ‘credentials’ do you have?

4. Another thing you have to do, and it may sound mean, is to find your prospects pain and rub salt in it. I know that sounds horrible, but you have to remind them of what they need and why they need it, and it needs to hit them on an emotional level, and then you can provide them with the relief to that pain.

If you are selling a dog training guide, for example, you could remind them of the times they are missing out on spending with their dog because their dog isn’t trained. Remind them of all the missed walks on the beach or at the park simply because they can’t trust their dog to behave.

Once you’ve done that and gotten them to that emotional place, offer them a solution. Tell them that your dog training videos will cure that and they will be able to take their well behaved dog with them anywhere.

See how you ‘play on their emotions’? You remind them of their pain, using emotional words and thoughts, then you offer them a solution.

Creating a compelling video email marketing series is as easy as following the directions above. Using these tactics will help you get the most out of all the emails you send. You will have fewer ‘unsubscribes’ and you will make more sales as your list grows.Download Free Audio Now!

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