Video Email Marketing – A True Bonaza

As with all forms of advertising, they evolve and change. What was once very effective and popular just doesn’t seem to work as well as new and more effective methods come along. With the world of the internet this happens at a very quick pace. It’s not at all uncommon for ‘the king of the hill’ to be outdated and ineffective in just a few short years. Video email marketing is just beginning to really take off right now. It’s on a huge upswing and gaining in popularity all the time.

The concept is simple, instead of sending text based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche market. When your subscriber opens the email they can click on a link and watch the video. Many people learn better when they can see a certain task actually being performed, rather than just reading about it, which explains the growing popularity of this form of advertising.

Today when so many people get a ton of advertising emails it can be really refreshing to receive something that they can just sit back and watch, something that doesn’t seem like such a chore to have to get through. And if your video will show them something that will make their life easier, the effect is even more astonishing.

So, let’s say you’re promoting dog training supplies. You could make up a series of short videos showing specific techniques for training a dog. Give your viewers only basic information (your objective is to get them to buy your product so you don’t want to give too much away, just enough to be helpful and to get them curious and interested in learning more). Then send the video emails out to your list.

There are several ways you can do a video. You can just do a screen capture video where they can see what you are doing on your computer screen. It’s like they are standing right beside you watching what you are doing. You can also get a video camera and record yourself performing the task you are explaining (obviously this method will work better with our dog training example above).

To increase the effectiveness of video marketing, you can also submit videos to video directories. If you do, make sure that you use keywords in your video title, description and tags. That will help drive additional traffic to your website. Also, don’t send the exact same videos to the directories as you are sending to your list. If you do and someone sees your online video, opts in to your list and just gets the same videos over again, they’re going to be disappointed and possibly even mad.

Video email marketing is becoming more and more commonplace. That’s happening because it’s very effective and easy to do. With all the advances in technologies and all the inexpensive or free video recording software and tools, anyone can quickly and easily come up with content rich videos for their subscribers. Give them something of value and they’ll like you, trust you, and buy from you.Download Free Audio Now!

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Video Email And Its Impact On Internet Marketing

Email is a revolutionary means of communication facilitated by the advances in information technology. With the acceleration of e-commerce as a consequence of these same technological innovations, email is now a significant means of marketing products and services through the internet. Through email, myriad companies and businesses have a convenient means of reaching potential consumers. Through email, marketing copies get delivered directly to a person’s inbox; companies no longer had to wait for consumers to come across their ads in the internet.

Video Email’s Power

Video email is a modification to proven internet marketing methods. Through video email, your recipients no longer have to slog through text advertising copy. Even if your marketing copy contains wonderful graphics and engaging text, you cannot always expect an individual to read them when other more pressing email communications await their attention. That’s why for all the emails you sent in a day, only a minute fraction would respond to your advertisement and visit your web site link.

Video emails are more powerful than traditional email marketing copies. Busy people will have more time to watch than read copy. Your video presentation can be as short as thirty seconds. Studies have shown that most people will watch at least two thirds of that presentation. Given an ingenious video email copy, this short span of time can be enough to arouse your recipients’ interest in your product or services and induce them to take time off their busy schedules to visit your web site. If you doubt the impact of video presentations as marketing tools, then you just have to think about the enormous boost in sales that result from TV infomercials.

Video Email’s Weaknesses

There are reasons why most companies prefer sending graphic and text email advertisements rather than video email. One of the most important reasons for some marketing professionals’ reluctance to shift over to video email marketing campaigns is the fact that recipients of these emails do not use the same video platforms and standards. There’s just no way to determine the recipients’ level of computer technology so that the appropriate video format could be sent to each person’s inbox.

One other weakness is the large file size of each video email marketing copy. This obstacle is hardly insurmountable but this is nonetheless a problem.

Solutions to Video Email Problems

Fortunately, there are now video email hosting companies that can solve the abovementioned problems associated with video email marketing campaigns. To solve the large file size problem, you can send an abbreviated video clip that when played will automatically connect the viewer to your video email server. This means that you only have to use a fraction of the actual video file size in your video email marketing copy.

To solve the problem about incompatible video platforms, some video email hosting providers have applications that can instantaneously detect the viewers’ video playing capabilities the moment the recipients click the preview. The appropriate video format is then selected and loaded. This means that every video email gets viewed properly whatever the recipient’s video standard.

Given video email’s flexibility and undeniable persuasive powers, isn’t it time to take advantage of video email in your internet marketing campaigns? I for one think that it is.

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Video Communications the New Age Marketing Tool

Copyright 2006 Jenni Baty

If you’re a small business, you know how hard it is to compete against larger, wealthier competitors. Indeed, today’s small businesses face a dilemma. While they need to sell their products and services as much as any Global 1000 company, many lack the marketing resources big firms take for granted. For example, large companies have highly aggressive sales people driving sales. These people contact customers and prospects regularly, reminding them of a product’s or service’s existence as well as its advantages and benefits. Unfortunately, many small businesses lack the resources to do this and employing other traditional marketing methods, like print advertising and direct mail, is not always financially feasible either. To compensate small businesses must find a way to ratchet up their marketing communications programs. What’s needed is a dynamic, cost-effective way of marketing products and services, one that helps small businesses battle competitors and capture market share.

The Internet has been a viable alternative marketing method for small business. Publishing a Web site is a proven way of selling one’s products and services, and an effective means of reaching a worldwide marketplace. In fact, it costs less to build a site than most people think, particularly when compared to the cost of rent for an off-line business. Web sites also offer benefits other marketing tools don’t, such as regular contact with customers and prospects and the ability to convey large amounts of information quickly and easily. In addition, Web sites offer consumers access to a company’s products and services twenty-four hours a day, seven days a week, all year long.

But Web sites have one major drawback’ anonymity. Consumers are reluctant to buy from someone they don’t know. Other drawbacks include the possibility of misinterpreting the marketing message, the limitations in demonstrating product’s features, and the difficulties of incorporating customer service. Even adding e-mails to the marketing mix doesn’t always help. While email marketing is a cost-effective to send, easy to create, and fast to distribute, they’re often boring, making little impact on the viewer. And the proliferation of e-mails means that your marketing message often gets lost in the clutter.

Video communications, which includes video e-mails, video streaming, and live Web casts, represents the next wave of marketing for small business. It’s proving to be so powerful it’s revamping the way businesses communicate with customers and each other. Simple and easy to use, video communications puts a human touch back into the process of communicating with consumers, enabling sales reps, consultants, and professionals to generate ‘face time’ with consumers, clients, and businesses without spending a great deal of time and money. It’s a win-win situation for all involved, and it’s proving highly effective for small business.

Video communications is ideal where personal communications is an advantage. Even political candidates are using it to communicate with their constituencies. Howard Dean, for example, helped transformed the face of presidential politics by being one of the first candidates to harness the power of the Internet. Dean broke new ground by being among the first presidential candidates to use streaming video on his Web site to communicate broadly and successfully with American voters.

One of the most effective uses of video communications is video e-mail, which the corporate world is quickly embracing. Once dismissed as a gimmick, video e-mail is now making in-roads into business communications. As the technology has been refined and costs reduced, Global 1000 corporations have begun using video e-mails to reach target audiences.

Sheridan Square Entertainment, a New York-based firm, employs video e-mail not only for corporate interoffice communications, but also as a way for its artists to communicate directly with their fans. With offices in four U.S. cities, using video e-mail cuts down on flying time and its associated costs while generating awareness and visibility. Organizations such as the Miami Dolphins, DaimlerChrysler AG, and Eli Lily use video-e-mail for everything from internal announcements to market surveys. They also use the technology for sales training, public relations, customer updates, and product releases.

Using video e-mails and adding streaming video to your Web site is simple and easy. In fact, it’s as easy as sending text e-mails, and cutting and pasting text. Most small businesses already have all the necessary skills to send video e-mails and post streaming video online. And thanks to the emergence of video portals, offering video e-mail, video on demand, video instant messaging, and live Web casts, businesses now have a mechanism for sending video communications to buyers quickly and easily without investing a lot in additional software or computer equipment and without the platform incompatibility or long download problems associated with Windows Media Player, Real Player, or Apple QuickTime. In addition, proprietary bandwidth protection enables videos to stream at the speed most appropriate to each viewer’s connection.

Video is a boon to business marketing. It provides small businesses with an economical yet powerful way to reach buyers. Delivering the impact of television, it generates higher click-through rates and increases brand recognition, as well as shortening the sales cycle. Simple and easy to use, video communications is the ideal way for small business to compete against firms with more resources. It gives them a powerful competitive edge that other businesses don’t have, and it’s becoming the accepted way of delivering personal rich media. More important, it boosts sales and profits. If you’re a small business, you can’t afford not to use video communications to market your company.

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Video Marketing Tips – 5 Tips For Video Marketing

With video becoming the wave of the future when it comes to online advertising, it only makes sense that you fully familiarize yourself with the concepts and all the ins and outs. Start by using these video marketing tips. It will help you get started and even perfect your technique if you already have a little experience.

There are a few different ways you can do your online videos. You can actually record yourself with a video camera while you show how to do a certain task. This is very effective when it comes to illustrating activities that aren’t done on the computer such as training a dog, planting a seed, etc.

For those videos that are explaining how to do something online, you can use screen capture software that will actually record everything that is on your computer screen and turn it into a video. This method is best for many types of internet marketing tutorial videos.

Depending on which type of videos will work best for your niche and your online business, you may need different tools. This list will give you an overview of some of the most commonly used products that you can incorporate into your video marketing:

1. If you are going to be showing how to do a certain activity, offline, than you will need a good quality video camera. Now, don’t think that you have to have a thousand dollar camera. You can get great quality video from a camera that’s only a few hundred dollars. Just remember that if you’re going to be recording things outside or if you’re going to be recording yourself, you’ll probably also want a sturdy tripod to support your camera while you’re filming.

2. Screen capture software such as Camtasia. There are many varieties available online, some are even free. For the most part you won’t need a lot of bells and whistles, just good quality that will allow your viewers to follow along with what you’re doing online.

3. Make sure you have a good quality microphone. If they can’t hear or understand what you’re saying they will stop watching. Again, a good microphone doesn’t have to be expensive, just look around online and you can find just what you’re looking for. Make sure that you take your location into consideration when picking out your microphone. For example, if you’re going to be recording outside where there is a lot of traffic or other noises, you want a microphone that can handle that ambient noise and where you can still be heard.

4. Create a script for your video. As someone who spends a lot of time online I can tell you that I will stop watching any video that is poorly made. It doesn’t matter if it’s poor video or audio quality or just poorly outlined. My time is too valuable to sit through someone trying to stammer their way through a video. Know what you’re going to say, make and follow a script and if you mess up, try again. If you want them to keep watching your video, you better make sure that it’s worth watching.

5. When you submit your video to video directories make sure you optimize it using your niche related keywords. You’ll want to include 3-5 good targeted keywords in your title, your description and your tags. Also make sure to include the URL of your website so they can check out more about what you’re promoting.

These basic video marketing tips will help you get started and succeed with your online marketing efforts much more quickly than if you relied solely on the trial and error method. Download Free Audio Now!

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Video Marketing For Newbies – Dont Complicate It

With the continuing decline in the attention span of most of the people online, it’s only inevitable that more advertisers would turn to video as a way to get their message out. If you’re new to online marketing, or a ‘newbie’ than you’ll want to learn as much as possible about video marketing for newbies. It’s not tough, and all indications are that it’s the wave of the future.

You can use videos on your website or blog to capture the attention of your reader far more quickly and effectively (if it’s done right) than you could with just the printed word. You can also use videos to drive traffic to your website or blog. The search engines love fresh content and that includes new videos.

The basic steps to the process are pretty much the same as with article marketing, except of course, you are creating a video. There are many low cost, or even free video software products that will make it possible for you to do a full presentation and teach your visitors an important skill. That will keep them coming back for more, if you give them something of value before you ask them for the sale.

First you will need to determine what the topic of your video will be. Find some issue or problem that faces a lot of people in your niche market. Then create a video that will provide an answer or solution to that problem. Don’t worry about getting too fancy. Just make sure the video and audio are clear and that you don’t talk too fast or stutter and stumble over your words.

It’s really annoying to have to try and sit through some tutorial where every other word is ‘ah’. Rehearse and practice before you start recording. If you are demonstrating something in real time, pause the recording while you are waiting for the website to load or during any other time when things are moving slowly. Don’t expect your viewer to have to sit through a 45 minute video when the information can be demonstrated in just 10 minutes.

Once you’ve decided on the topic of your video and you’ve got a rough ‘script’ written, it’s time to incorporate some carefully chosen keywords. This will make it possible for your video to get a top ranking on the search engines. When you write the title, description or tags for your website you will use these keywords. If you’ve chosen good keywords (3-5 word keyword phrases that get high monthly searches with relatively low competition) than your video will rank well, if it ranks well you will get a ton of very qualified traffic to your website… for free!

Now you’ve got your video recorded, your title tags and description keywords optimized (with the URL of your website front and center), next step is to submit your video to video directories. I’m sure most of you have heard of YouTube, which is a great place to start. You can also do a search and find other online video directories where you can submit your video to.

That’s pretty much it in a nutshell. You can record a Power Point Presentation where you illustrate how to do something or you can do a screen capture style video where people are looking over you shoulder while you do something, either way you’ll have great success with video marketing for newbies if you follow these tips.

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Video Marketing Concepts – 3 to 5 Minutes is Best

When it comes to using the power of videos to drive your online sales funnel, there really aren’t that many video marketing concepts you’ll need to learn. For the most part the adage keep it simple is the best one to follow. Videos will work extremely well in driving customers to your website and converting more visitors into paying customers, but just like anything if you don’t do it right it won’t do anything for you at all.

You don’t need a ton of pricey equipment either. Depending on the type of video you want to create, an actual movie shot with a video camera or a screen capture presentation with narration, the software and tools you need to make them is readily and cheaply available. You shouldn’t have to invest more than a few hundred dollars for the software, camera, tripod and microphone.

Please don’t get too caught up in the idea of making a video, many people can get very intimidated by this process, but you really don’t need to. You don’t have to actually be on the video if you don’t want to. If you are making a screen capture type of video you won’t be on it at all, and even if you’re making a demonstration video you either don’t have to show yourself on camera or you can have someone else on camera. The point is that don’t let foolish fears keep you from using this extremely powerful tool .

Another concept to keep in mind is that while you don’t need to have a professional grade video you do need to make it appealing to your viewers, if you don’t they won’t be viewers. For one thing, make sure that the quality of the audio and video is good. Make sure that they can hear and understand what you are saying.

Do not, I repeat, do not stammer, stutter and fill your videos with a lot of ‘um’ all the way through. If you make a mistake while you are narrating, start again. No one wants to listen to someone who can’t seem to string more than one sentence together at a time, it’s painful.

If you absolutely don’t think you can do it, get someone to do it for you. Another thing that can help is to have an outline of the points you want to cover in the order you want to cover them. This can help keep you on target when you’re narrating.

Keep your video short, usually around 3 to 5 , minutes long. This isn’t a video course, it’s just a snippet to get them interested in learning more and getting them to go to your website, short and sweet is best.

Make sure you include the URL of your website in the video as well as in the description you supply when you submit your video to a video directory. Use keywords for the title, tags and description of your video to get as much traffic as possible. Using these
video marketing concepts will help you get the biggest bang out of your online video buck.

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Video Marketing Articles – 5 Basic Points

There are a lot of video marketing articles online, all trying to tell you what you need to buy or how you need to make your videos for the best results. As with most everything online, it can easily cause information overload. Don’t worry, it’s not hard to jump on the bandwagon and start making your own videos to drive traffic and make sales.

Here are 5 basic points you need to consider and keep in mind when you first start out:

1. What kind of video should you make? How best to present the information to your target audience? For example, if you are in the internet marketing niche and you’re trying to teach people how to do something online, generally the best way to make that type of video is by using some sort of software (easily available online, some of it is free) that will take shots of your actual computer screen and then put those shots together, along with your narration, into a video.

If you are trying to demonstrate something offline you’ll need a video camera and possibly a tripod. You can get a really good camera and tripod for a few hundred dollars.

No matter which type of video you are making you will also need a quality microphone so anyone watching your video can actually hear what you’re saying. Again, this won’t cost a lot, usually between around $35 and $50.

2. Make out an outline. Do not waste your customers time by hemming and hawing your way through your video, it’s obnoxious. No one expects a professional actor but you should sound casual and like you know what you’re talking about. If you make a mistake, go back and do it again.

3. Keep the video short and to the point, generally about 3 -5 minutes is plenty. Remember, you are just giving them a ‘snippet’ you’re not telling them everything. You’re just trying to give them something of value so they learn to trust you so they eventually buy from you. Keep some things to yourself at this point.

4. Pick out great well targeted keywords that are related to your niche market. It’s best to have 3 -5 keywords that get high monthly searches and low competition.

5. Submit your videos to video directories. Most everyone has heard of YouTube but there are many others online where you can submit your quality videos. Just do a search online to get a list. When you submit your videos make sure that you use the keywords you found in step 4 when writing out the title, tags and description. That will help your video get seen, hopefully a lot, and that will drive traffic to your website.

No need to get overwhelmed, or over think anything. Out of all the video marketing articles online, I hope this one will help clear up any confusion. The bottom line is just do it. As with anything, the more you do it the more tricks and tactics you’ll learn to make your efforts better and better all the time.

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Video Email Marketing – A True Bonaza

As with all forms of advertising, they evolve and change What was once very effective and popular just doesn’t seem to work as well as new and more effective methods come along. With the world of the internet this happens at a very quick pace. It’s not at all uncommon for ‘the king of the hill’ to be outdated and ineffective in just a few short years. Video email marketing is just beginning to really take off right now. It’s on a huge upswing and gaining in popularity all the time.

The concept is simple, instead of sending text based messages to the subscribers on your email list, you will record a short video presentation that will offer them helpful tips on something in your niche market. When your subscriber opens the email they can click on a link and watch the video. Many people learn better when they can see a certain task actually being performed, rather than just reading about it, which explains the growing popularity of this form of advertising.

Today when so many people get a ton of advertising emails it can be really refreshing to receive something that they can just sit back and watch, something that doesn’t seem like such a chore to have to get through. And if your video will show them something that will make their life easier, the effect is even more astonishing.

So, let’s say you’re promoting dog training supplies. You could make up a series of short videos showing specific techniques for training a dog. Give your viewers only basic information (your objective is to get them to buy your product so you don’t want to give too much away, just enough to be helpful and to get them curious and interested in learning more). Then send the video emails out to your list.

There are several ways you can do a video. You can just do a screen capture video where they can see what you are doing on your computer screen. It’s like they are standing right beside you watching what you are doing. You can also get a video camera and record yourself performing the task you are explaining (obviously this method will work better with our dog training example above).

To increase the effectiveness of video marketing, you can also submit videos to video directories. If you do, make sure that you use keywords in your video title, description and tags. That will help drive additional traffic to your website. Also, don’t send the exact same videos to the directories as you are sending to your list. If you do and someone sees your online video, opts in to your list and just gets the same videos over again, they’re going to be disappointed and possibly even mad.

Video email marketing is becoming more and more commonplace. That’s happening because it’s very effective and easy to do. With all the advances in technologies and all the inexpensive or free video recording software and tools, anyone can quickly and easily come up with content rich videos for their subscribers. Give them something of value and they’ll like you, trust you, and buy from you.

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Using Online Video Websites To Promote Your Website

Do you run your own website? In today’s world, it is possible that you do. Many website owners are trying to capitalize on the popularity of the internet. That may involve creating a website that sell as particular product or creating a website that relies on online advertisements to make money. Whichever type of website you own, your website will need to have traffic. Without that traffic internet users will not buy your products or click on your advertisements. However, for many, getting internet traffic is easier said than done http://www.copywritings.info

When it comes to internet traffic many individuals let the search engines do all of the work for them. When you create a website, it is likely that you will have content on your website. That content most commonly includes articles. Search engines use that content to rank your website. Being the owner of a high ranking website will often result in more online visitors. Depending on the type of website you have, more website visitors could mean more profits. Unfortunately, with an unlimited number of online websites, not everyone can have a high ranking website. This means that, in addition to search engines, you should promote your online website in other ways.

One way that you could promote your online website, to increase the number of page views it sees, is to take advantage of online video websites. Online video websites are rapidly increasing in popularity and that popularity may be able to help make your website a success. As you can easily tell by their name, online video websites are websites that host a wide collection of different videos. Many of these videos are considered homemade because they are made by people just like you.

When it comes to promoting you website, with online video websites, there is one thing that you will want to keep in mind. Most internet users do not enjoy watching videos that appear as spam. This means that you will want to promote your online business to the best of your ability, without trying to appear too pushy. This can easily be done a number of different ways.

If you are the owner of an online website that sells a particular product or service, you may want to consider promoting or showcasing that product or service. You can easily do this by showing samples of your work. It may also be a good idea to explain how long you have been making the products or offering the services that you currently offer. Although you will want to promote your online website and the products you are selling, you will also want to keep your video as general as it can be. This will help to keep it from looking like increasing your sales the only goal of your video. If you choose to do so, you will want to offer information on your business at the end of your video.

Although online website owners who are using their website to sell a product or service can benefit the most from the use of online video websites, everyone else can as well. If you are using your website to make money through online advertisements, such as Google Adsense or affiliate programs, it is likely that your website is content driven. This means that you may have a collection of articles on your website, often focused on a particular topic. It may be a good idea to create a video proving information and even interactive displays on the topic that your website covers, whether that topic be women’s health issues, owing a pet, or something similar. At the end of your video, it may be a good idea to include the address of your online website. Doing so may help to increase the number of visitors that your website gets.

When it comes to using online video websites to promote your online website, you will have a number of different options. There are a number of online video websites that will allow you to upload and share your videos, many free of charge. To make the most out of the time spent making your video, you are advised to find an online video website that is popular, such as Google Video or YouTube. The more people that see your video, the better the chances are of them making their way to your online website.

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Using Online Video Websites to Promote Your Website

Do you run your own website? In today’s world, it is possible that you do. Many website owners are trying to capitalize on the popularity of the internet. That may involve creating a website that sell as particular product or creating a website that relies on online advertisements to make money. Whichever type of website you own, your website will need to have traffic. Without that traffic internet users will not buy your products or click on your advertisements. However, for many, getting internet traffic is easier said than done.

When it comes to internet traffic many individuals let the search engines do all of the work for them. When you create a website, it is likely that you will have content on your website. That content most commonly includes articles. Search engines use that content to rank your website. Being the owner of a high ranking website will often result in more online visitors. Depending on the type of website you have, more website visitors could mean more profits. Unfortunately, with an unlimited number of online websites, not everyone can have a high ranking website. This means that, in addition to search engines, you should promote your online website in other ways.

One way that you could promote your online website, to increase the number of page views it sees, is to take advantage of online video websites. Online video websites are rapidly increasing in popularity and that popularity may be able to help make your website a success. As you can easily tell by their name, online video websites are websites that host a wide collection of different videos. Many of these videos are considered homemade because they are made by people just like you.

When it comes to promoting you website, with online video websites, there is one thing that you will want to keep in mind. Most internet users do not enjoy watching videos that appear as spam. This means that you will want to promote your online business to the best of your ability, without trying to appear too pushy. This can easily be done a number of different ways.

If you are the owner of an online website that sells a particular product or service, you may want to consider promoting or showcasing that product or service. You can easily do this by showing samples of your work. It may also be a good idea to explain how long you have been making the products or offering the services that you currently offer. Although you will want to promote your online website and the products you are selling, you will also want to keep your video as general as it can be. This will help to keep it from looking like increasing your sales the only goal of your video. If you choose to do so, you will want to offer information on your business at the end of your video.

Although online website owners who are using their website to sell a product or service can benefit the most from the use of online video websites, everyone else can as well. If you are using your website to make money through online advertisements, such as Google Adsense or affiliate programs, it is likely that your website is content driven. This means that you may have a collection of articles on your website, often focused on a particular topic. It may be a good idea to create a video proving information and even interactive displays on the topic that your website covers, whether that topic be women’s health issues, owing a pet, or something similar. At the end of your video, it may be a good idea to include the address of your online website. Doing so may help to increase the number of visitors that your website gets.

When it comes to using online video websites to promote your online website, you will have a number of different options. There are a number of online video websites that will allow you to upload and share your videos, many free of charge. To make the most out of the time spent making your video, you are advised to find an online video website that is popular, such as Google Video or YouTube. The more people that see your video, the better the chances are of them making their way to your online website.

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