Four key elements in the creation of a great video product


The type of video you decide to create will largely determine the other elements that you use. Keep these four key elements in mind during the planning and production of your video products:

* Target Audience: This is the most important decision you need to make. Who are you trying to reach? You have to think about demographics: age, socioeconomic level, gender, nationality, educational level. It’s no good to jump into the planning process with vague statements like, “I want to create a video product for sale on the Internet that will appeal to everybody, everywhere.” First define your niche market, narrow your target audience, and create your video with a specific type of person in mind. When you set out to create the kind of video product that one specific person will want to buy, you increase the likelihood that a lot of people will want to buy it. Always wrap your language in images that your target audience can relate to.

* Participants: If you decide to shoot a how-to video on an area in which you have expert knowledge, you are the natural choice as host. If you decide to create a do-it-yourself video in an area where you don’t have expert knowledge, you will need to take great care when choosing a host. Once you’ve decided on a subject and a host, you will need to work together on the script. And always remember that video is not just a format-it’s a language. Never say it if you can show it. The viewers will understand much better when they see it being done, so don’t just explain things while the camera focuses on you. The rule of thumb is: Whenever you can present a visual image of something, show it instead of talking about it. Instead of explaining how to do something as you talk into the camera, always show a demonstrator (whether it’s you or another person) carrying out the action as you describe what’s happening. You’ll quickly become an expert in the use of “voice overs”-speaking off camera as the audience sees action taking place. Do-it-yourself, educational, and promotional videos should be full of voice overs.

* Length: The type of video you decide to make will determine the best length. A great promotional video can be done in as little as 3 to 4 minutes, and should rarely be longer than 7 to 8 minutes. A do-it-yourself or educational video will be from 10 to 30 minutes.

* Props: If you’re doing a how-to video, the subject matter will determine what props you’re going to need. Even if you plan to be your own host or demonstrator, make a list of all the props you’ll need. Lay out the shoot before you do it and walk through it several times with your camera operator. This will keep the shoot from turning into chaos-even experienced studio professionals work with a prop list every time they shoot.

Download Free Video Loops Now!

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...
Number of view: 96 views

More Loops

Why you need to focus on video product creation


174 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Insider Tricks to Create a Great Wedding Video.


164 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Making a YouTube Video Pieces You Should Try


170 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Are You Making A Fool Of Yourself During Video Conferences


142 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Adsense Money Making Secrets Videos


149 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Tips for video product creation


169 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Tips for video product creation Choose the right content


177 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Steps to create your own music video


180 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Creating Screen Capture Videos


161 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Pros and Cons of Making Your Own YouTube Video


181 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Creating Your Own Video


150 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...

Suggestions On Creating Videos


160 views
1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)
Loading...


X

Forgot Password?

Join Us

Password Reset
Please enter your e-mail address. You will receive a new password via e-mail.