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Video podcasting is a fancy term for distributing a video clip by way of RSS enclosures or Atom. In this case the RSS feed is used very much like a television channel and interested parties can subscribe by using their computers, a television, a media center or a mobile multimedia device of one kind or another.
Video podcasts can be distributed in one of two ways- either as a stream or as a file. When sent as a file it is sent as a complete video podcast whereas streaming means that parts of the file are left out and the individual can choose to watch only what interests him or her. As long as you have an Internet connection and a web host that permits media file hosting you can create and distribute a video podcast for your home based internet business.
Video podcasting works much like an advertisement and that means that it is a tremendous advantage to your home based business, as it is an excellent promotional tool. You can do practically anything you choose on your podcast to promote your internet business therefore the options are many. In other words you can choose exactly what format and content you wish for your podcast without having to follow any set rules. For example you can provide as much information about the products and/or services your internet business offers as you like. There is no better way to advertise what you have to offer consumers than by way of a video podcast.
Always make sure that when you do video podcasting that your podcasts are relevant to the subject, straightforward as opposed to vague and give concise and up to date information on your subject matter. Be aware that it will cost you some money to make use of video podcasting as you will need to locate individuals who have knowledge of recording and creating podcasts as well as finding people who are willing to be recorded for the podcast or you can choose to be a part of the video podcast yourself.
When creating a video podcast make sure to set aside plenty of time to make it. Many people expect it to take an hour or two when they first begin but instead they end up taking five or six hours. It takes time to become familiar with the process of video podcasting. Keep in mind that video podcasting helps to get information out about your home based business in much the same way that online newsletters and creating a blog does. It is an excellent marketing tool for your purposes.