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Are you one of those millions out there hooked on the viral video craze? This article describes the opportunities that viral videos offer to internet marketers.
It’s actually just like a disease. It’s already more of an epidemic rapidly spreading over the cyberspace. Despite the many worries of this world, people just can’t seem to stay away from video clips of people doing typically nonsensical things. People can’t seem to keep their fascinated eyes off the wildest and oddest videos available. People certainly can’t resist passing on these ‘nonsensical’ videos to other people by posting these videos in their personal homepages, other websites and emailing them to their friends.
You may have noticed, even night shows and morning news shows feature some of these viral videos. Usually they put on air the most watched viral video online, particularly videos that were most rated and viewed at YouTube. These videos’ main value comes from being truly odd and wild that people just can’t help but laugh when they see them. Some people just get carried away by the hype and even if they didn’t think the video was as funny as some people think they are, they keep their opinions to themselves, laugh with the rest and pass on the video to others.
Viral videos are truly catching, and internet marketers have definitely seen the potential of these viral videos in spreading their marketing message around. It so happens that web sites hosting these viral videos have grown much in popularity. Thus, internet marketers are now using videos extensively in their marketing strategies. You, too, can take advantage of the viral video craze. Just follow these simple steps.
— Using Viral Videos in Internet Marketing
1. Make Your Own Viral Video
You have to make your own video to post at YouTube, at your website, at your online blog, and anywhere else in the internet. However, you must remember that viral videos have certain factor that makes them irresistible. This is what you should keep in mind when you make your viral video.
For instance, you can make a commercial concerning your product. The video clip must be short so that they’re easy to download and view. However, the commercial has to be distinctly funny and unique so it can go the rounds of effective viral videos. Just look around at YouTube and find the most-viewed clips there. Those are the types of videos that make the viral rounds. You must therefore pattern your video clip after these videos.
Do not post a perfectly normal video commercial online if you wish these videos to have some viral effect. Do not wax lyrical about your product in your video. In other words, don’t make it look like a perfectly typical infomercial. Perfectly normal video clips just don’t spread and they’re not going to be effective in marketing your products or increasing traffic to your site.
2. Become a member of video blogging networks
Uppermost in your list of sites to join is, of course, YouTube. However, there are other video blogging sites in the internet. Look around. You must also make it a point to post some of these videos in your site and blogs.
3. Post your viral video and make some more
After you have posted your initial viral video and people seem to have picked it up, then you should immediately follow up with more such videos. Do not let your followers’ attention wane from you, keep them entertained and keep them supplied with more viral videos. This way, you are going to have a loyal following of persons who will eagerly wait for your videos.